Amazon is the best place to buy things online because it is easy to use and wide reach. Amazon has more than 350 million products in its catalog, and it’s the first place people go to look for things.

As a result, selling on Amazon has become a significant way for many online retailers to sell their products.

Amazon uses ASINs to keep all of those products in order. Most of the products in Amazon’s catalog have one, and understanding them is very important if you want to sell on this site.

This one will explain what an ASIN is, why you need one, and how to get one. We’ll also give you advice on how to manage your ASINs so that you can protect your brand and have more control over your product pages.

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What is an ASIN number?

It is a ten-digit alphanumeric code that helps people find products on Amazon. It’s different for each product and is given to you when adding a new one to Amazon’s catalog.

Amazon has an ASIN for almost all of its products. Books don’t have one (they use the ISBN or International Standard Book Number instead of an ASIN). Before you can sell your products on Amazon, you need to get this Amazon ID for them.

When should you make a new ASIN or use an old ASIN?

For a single product to be sold on Amazon, there should only be one number and one page for that product. This makes it easier for customers to find what they want in Amazon’s massive catalog. Any products and their ASINs that aren’t unique are merged at some point.

You can use an existing ASIN to make a new one.

Before selling something on Amazon, check if there is already a number for that item. If there is one, the first thing you can do is make an offer under that number. You share it  with all the other people who sell the same seller whenever you do this. This is usually the case for resellers, retailers, and products that are sold all over the world.

Make a new ASIN

If an it doesn’t already exist, you’ll first have to make a new product in Amazon’s catalog. This is how you do it. Once you’ve made a new product, Amazon will give it a unique ASIN number, and you can start selling it right away. This is usually the case for people who own brands, make private labels, or sell products with limited distribution rights.

Find an ASIN on Amazon

You can use the search box on Amazon’s homepage or the Add a product page of your Amazon Seller Central account to find it. Use the name of the thing you want to look for, the model, the UPC, or the EAN. From the search results, click on the link to the product’s detail page to see more about it.

There is a place where you can find the ASIN. It is in the middle of the information about the product. The ASIN is also shown in the URL of the item. People can use these methods to make a few products, but they aren’t suitable for many more. Find ASINs in bulk: You’ll need more powerful tools.

Using the Amazon admin panel

In your Amazon Seller Central account, the easiest way to add products to Amazon is to use the Add a product tool. Amazon has a web-based admin panel where you can add each piece of information about a product one by one. As a result, it’s not the best number to add many things to your store.

Creating inventory templates for Amazon

You’ll first need to get a file template for your category from Amazon. This is where you can find them in your Amazon Seller Central account. It’s time for you to send the file to Amazon. Amazon will read the file, make new products, and give them ASINs.

This is a good number to add a lot of products at once. The downsides are that you need to know how to work with Excel files without automation.

When you upload something, you might make a mistake.

You must follow Amazon’s strict ASIN creation policy and product data rules when you start making new products. If you don’t, you’ll get errors, and your new products may be put down or not be made at all.

If you use Amazon’s admin panel to make products, you’ll see a lot of mistakes right away. But if you’re using an inventory file template or a third-party solution, you won’t see any problems until after Amazon has processed your file or feed upload and found any issues with the file.

Amazon tells you about your file or feed problems by giving you error codes. These errors can be hard to figure out and how to fix. To help you, we’ve written an article that explains the most common Amazon mistakes and gives you steps you can take to fix them.

Being smart with your ASINs

Please make the most of them now that you’ve got your ASINs. There are ways you can manage the ASINs that help you protect the name of your business, improve the description content, and direct traffic to the right ASINs.

Using ASINs to keep your brand safe from other people

This is how Amazon makes sure its platform doesn’t sell fake goods and protects brands from being used without permission. It stops people from using ASINs without permission from the brand owner.

Amazon charges a fee to sell a gated brand. This fee can be as high as $1000 or more for each brand sold on the site. In addition, the seller must show proof (like invoices or written permission) that they have permission from the brand they are representing.

If you want to keep your brand safe, here’s how to get Amazon to protect your brand and ASINs.

You can sign up for Amazon’s brand registry. Afterward, open a support case and send in a list of ASINs that you want to be gated. People should know that before they can join the Amazon brand registry, they must register their brand as a trademark.

This is important to know. Amazon’s brand registry is also a good thing to do because your ASINs will be able to read A+ content.

This gives you more options for describing your business, like telling a unique brand story, adding better images, and placing text.

According to Amazon, it can help you get more customers, get more traffic, and make more sales if you add A+ content to your product detail pages.