In this section, we’ll talk about the two ways you can make listings (matching vs. adding new items to Amazon’s catalog). Then, we’ll talk about how to make those listings in your Amazon Seller Central account.
Matching on Amazon Seller Central
You match when you make a selling offer for a product already in Amazon’s catalog. Amazon has a massive record with more than 350 million items. If you’re a merchant who sells products that other merchants also sell, then there’s a good chance that Amazon already has the products you’re selling.
Title, GTIN, EAN, or ISBN are some of the ways you can search Amazon’s catalog. You can also search by ASIN, which stands for “Amazon Standard Identification Number.” If you find a match, all you need to do is add the product to your Amazon Seller Central account, along with the quantity and price, and you’re done. Then your offer will appear next to other suggestions for the same thing.
We are adding new items to Amazon’s catalog.
If the product you are selling is not in Amazon’s catalog, you can go ahead and make a new one. This is often the case for brand owners, white-label sellers, and new product lines, but it can also be the case for new business people. More work goes into this process than matching because you’ll need to give Amazon all the information about the product you want to sell.
Here are the main things Amazon wants to know about a product:
- Product ID: UPC, EAN, or ISBN
- UPC is Universal Product Code. It is 12-digit bar code used for retail packaging in US.
- EAN is European Article Number and is a 12 or 13 digit product identification code. EANs can be obtained from Manufacturer.
- ISBN is International Standard Book Number-It is a unique number assigned to every published book.
- Details about the offer: the condition, price, quantity, and shipping options
- You need to know many things about a product, like its name, brand, category, description, and images.
- It is essential to use keywords and search terms to find what you want.
When the product is live on Amazon, other sellers who sell the same thing can also sell on your listing. Keep in mind that it is against Amazon’s rules to add a product to Amazon’s catalog if it is already in the catalog. Any duplicates will likely be blocked or merged.
If you want to be the only person who sells a product on Amazon, you’ll need to join the Brand Registry and put a lock on your items. People who want to offer your product will have to get your permission first.
Amazon Listing Methods
Amazon gives you a lot of ways to add and manage your listings in the Amazon Seller Central.
Through your browser
When you use Amazon Seller Central’s web admin panel to manage your listings, it is the easiest way to do so. The main menu of Amazon Seller Central is where this is done. You’ll type in all product information, prices, and quantities on your computer’s web page in this method. If you only want to sell a few things, this is fine. Most professional merchants won’t be able to use this.
By uploading a file
This is the following way to add products to your listings. Depending on what you need, Amazon has a lot of different file formats. In your Amazon Seller Central account, there are some basic templates that you can use to change the price and quantity of the products that you already have there. Or you can get a detailed template for a specific category and fill it out with all the information you need to make new products in Amazon’s catalog.
You can get templates from the Add Product by Upload page in the Inventory section of Amazon Seller Central’s main navigation. You can also get them from there. Then you can upload it in the same place. The changes you make will show up when Amazon has looked over your file. With this method, you can quickly change many products at once. There are some downsides because you need to be very good at spreadsheets, and the process isn’t automated.
It’s also possible to use a 3rd-party app to keep track of listings in your Amazon Seller Central account. 3rd-party apps let you control different parts of your Amazon Seller Central account from a separate piece of software, like another piece of software. In Amazon Seller Central, you can connect your products to other sources, like your webshop catalog, PIM, ERP, or inventory system.
This means that your Amazon product data will automatically stay in sync with your source data, so you don’t have to do anything to keep it. 3rd-party apps, on the other hand, often have more features and functionality than Amazon Seller Central does on its own.
You can find new apps by clicking on Discover Apps in the main menu. It will also show you apps that can help you manage your Amazon account in your web shop’s app store. Third-party apps are great for making things more accessible, and they’re the best way for businesses that sell in many different places to use them, too. Unlike the other two methods, you’ll have to pay for most 3rd-party apps.
There’s a good chance you saw it coming. This is where we’ll put our solution in. One of the best data feed tools on the market is called DataFeedWatch. It lets you slice and dice, filter and recombine your product data, and then upload it to Amazon and over 1000 other channels and marketplaces.
Choices for Fulfillment (FBM vs. FBA)
Sellers on Amazon can choose from two ways to send out customer orders. Two of them are Fulfillment by Merchant (FBM) and Fulfillment by Amazon (FBA). When we write this article, we’ll only give a quick summary for now.
Fulfillment of the Merchant
FBM is the traditional model in which the seller is the only one who stores and ships products for any orders that come in. In addition, FBM sellers must also help customers with their demands. If you make a sale through Amazon, you only owe them the fee for that sale. In this model, you have more control over your fulfillment process but more work to do.
Fulfillment by Amazon
FBA is a third-party service run by Amazon. Using this model, you send your goods to Amazon’s warehouses. When an order comes in, Amazon will ship the product to the customer and help you with customer service for that order. This is how it works:
This model is great for sellers who want to focus on sourcing, developing, and selling products but don’t want to deal with the day-to-day fulfillment tasks. Amazon will take care of that for them. You won’t be in charge of the fulfillment process, and you’ll have to pay extra fees to Amazon.
FBA also has a few perks, though. FBA products are automatically eligible for Prime shipping and get an extra boost in the Buy Box algorithm and search engine rankings because of this. Using FBA over FBM is better for your business because it has more advantages than FBM.